Building a Unified Voice for G&T Cooperatives
Client:
Industries:
- Energy
Services:
- Creative and Content
- FOCUS Research
- Messaging Consultation
To strengthen the voice of rural electric generation and transmission (G&T) cooperatives, Paulsen partnered with the National Generation & Transmission coalition to develop the NG&T Communications Guide. This essential messaging platform provides a consistent framework to communicate the unique value of the G&T cooperative model.
Changing the Conversation
The project aimed to “change the conversation” around G&Ts by creating a shared resource for cooperatives nationwide. This guide offers a common starting point to communicate the G&T value proposition, promote the cooperative difference, and support local messaging with customizable, strategic language.
Collaborating to find a common language
Paulsen led a collaborative process with an interactive online FOCUS group of G&T general managers and leaders. Using anonymous input and real-time feedback, participants were able to engage in open, honest discussions about the sector’s most pressing challenges and opportunities. The insights gathered during this session became the foundation for the first phase of the NG&T Communications Guide.
Outcome: The NG&T Communications Guide
The NG&T Communications Guide empowers G&T cooperatives to tell a unified, compelling story about their role in powering rural America. This guide marks a crucial first step in delivering a consistent and persuasive message for G&Ts nationwide.