Basin Electric
Energy
Rural energy demands are changing quickly. We’re already on it.
We understand the daily challenges rural electric co-ops, G&Ts and RTOs face: strengthening grid infrastructure, integrating resources, communicating member value, navigating policy changes, and responding to crises with clarity and speed. We bring smart strategy, deep sector knowledge, and strong industry connections to help you solve what matters most and keep rural America up and running.
Our Trusted Clients
Featured Case Studies
Basin Electric
Aligning Leadership for a Stronger Future
Basin Electric Power Cooperative, one of the country's largest generation and transmission cooperatives, partnered with Paulsen to better understand the challenges and opportunities ahead. Through in-depth research, leadership perspectives were aligned, key priorities were identified, and a path forward was developed to help Basin and its Class A cooperatives plan for the future.
Case Study
National Generation & Transmission
Building a Unified Voice for G&T Cooperatives
To strengthen the voice of rural electric generation and transmission (G&T) cooperatives, Paulsen partnered with the National Generation & Transmission coalition to develop the NG&T Communications Guide. This essential messaging platform provides a consistent framework to communicate the unique value of the G&T cooperative model.
Case Study
EV Webinar
Electric Vehicle Revolution: Safeguarding Your Reliability and Affordability Reputation
Reliability and affordability are the two tenets of the rural electric cooperative brand. But, with the growing adoption of electric vehicles and infrastructure, that brand is at risk.
As
national pressure mounts for EV adoption, Paulsen’s Rural97 initiative
team asked rural consumers across the country how they view their
electricity provider. We
found rural Americans worry that disruption from the EV market will
make their electricity less reliable and less affordable.
