Make Your Summer Event a Success: 3 Ways Paulsen Can Help

It’s time to start planning for summer farm tours, major trade shows and county and state fairs. For those in rural America, these events are opportunities to showcase your brand, engage your audience and make an impact. But success doesn’t happen by accident—it takes smart planning, a clear message and the right media strategy.

At Paulsen, we help brands execute flawless, high-impact events that connect with the right people. Here’s how we do it:

1. Know What Your Audience Really Wants

The key to a great event? Understanding what attendees expect.

By surveying your audience before the event, we ensure your programming delivers real value. For example, Paulsen worked with South Dakota Trade to conduct research on their Midwest Agricultural Summit event to uncover what mattered most to attendees. Using an e-survey or our Paulsen FOCUS platform can help you

• Shape content that resonates

• Identify speakers or guests that will draw a crowd

• Create the ideal networking experience to create connections

Once your programming is on the right track, it’s time to create a memorable experience for your attendees.

2. Make Sure Your Brand—and Message—Are on Point

From your invitations, to your social media posts and your name badges to your on-site signage, every detail should reinforce your brand.

For South Dakota Soybean, Paulsen designed the Soybean Innovation Tour, a boots-on-the-ground experience that brought farmers and legislators together to see how checkoff dollars drive agricultural advancements. We handled everything—logistics, branding, and messaging—to create a seamless and impactful experience​.

Likewise, for Midwest Dairy, Paulsen developed an immersive five-course meal and networking event, ensuring attendees walked away with a clear understanding of how dairy farmers lead in sustainability​.

• We create branded materials for a consistent, professional look

• We manage invitation and transportation logistics to ensure seamless execution.

• We track RSVPs and work with site hosts to keep your event running on time and on track

3. Get Media Attention That Amplifies Your Message

Whether you’re trying to get media attention to increase attendance at your event or leverage on-site experts for interviews, collaboration with the media is important for a successful summer event.

Paulsen worked with Clean Fuels Alliance America at the Farm Progress Show to bring media into their booth for interviews. Through our work, Clean Fuels generated 119 media mentions with an audience reach of 714,000. Paulsen’s targeted outreach and on-site coordination positioned Clean Fuels as a leader in biofuels​ by

• Developing media pitches to bring journalists to your event

• Training spokespeople to ensure on-message interviews

• Coordinating on-site interviews to maximize exposure.

• Track media coverage to measure success.

Let Us Take the Stress Out of Your Summer Events

Planning a summer event can be overwhelming—but it doesn’t have to be. At Paulsen, we handle the details so you can focus on engaging with your audience.

From surveying attendees to refining your programming, ensuring your brand stands out and securing media coverage to amplify your impact, we make sure your event delivers real results.

Let’s work together to make your summer event seamless, stress-free, and unforgettable. Ready to get started? Let’s talk.