Paulsen Unveils Custom GPT to Address Key Marketing Challenges in Agriculture, Energy, and Rural-Facing Businesses

Sioux Falls, SD – January 30, 2025 –Paulsen has launched a Custom GPT built specifically to tackle the toughest marketing challenges in agriculture, energy, and rural industries. Unlike generic AI tools, this solution prioritizes brand authenticity, accuracy, and industry expertise—addressing key concerns that have held businesses back from fully leveraging AI.

A recent Paulsen survey revealed that 80% of marketers in these sectors cite content creation as a significant hurdle, while nearly half express skepticism about AI’s ability to reflect their expertise and brand authenticity.

Paulsen’s new Custom GPT is purpose-built to bridge these gaps, delivering a powerful AI solution tailored to the specific needs of agriculture, conservation, and renewable energy sectors.

“Our tool empowers organizations to create accurate, relevant, and brand-authentic content, minimizing the risk of misinformation or losing their voice,” said Sara Steever, Paulsen’s Chief Technology Officer.

A Smarter, Human-First Approach to AI

Paulsen’s Custom GPT is designed to address key pain points with features and benefits that redefine how AI supports rural-focused industries:

• Trusted Results: Accesses only verified data from hand-curated, trusted sources, ensuring accuracy and relevance.

• Customized Content: Tailors content to the unique needs of your organization, allowing you to focus on specific messaging.

• Authentic Brand Voice: Maintains your unique tone and style, reflecting your organization’s communication goals.

• Enhanced Security: Protects sensitive data and ensures that your documents remain out of public AI systems.

• Ethical AI Practices: Designed with transparency, trust, and a human-first approach at the core.

Simple Integration, Powerful Results

Paulsen’s process begins with a Discovery Phase to fully understand each client’s goals, challenges, and content needs. The Custom GPT is fine-tuned to deliver brand-aligned content, including blogs, social media posts, video scripts, and more. Organizations also benefit from hands-on training, ongoing support, and quarterly updates to optimize performance over time.

“This is AI that works with you, not against you, to solve real-world challenges in rural-focused industries,” said Steever, CTO at Paulsen. “Creating an AI tool that is truly human-first empowers individuals in their roles, keeping them at the forefront of their industries.”

Paulsen continues to redefine how generative AI can meet the demands of highly specialized industries like agriculture, electric power generation and transmission and rural-facing organizations providing tools that prioritize both efficiency and authenticity.

To learn more about Paulsen’s Custom GPT or to explore how it can support your organization’s marketing goals, visit https://www.paulsen.agency/humanfirstai or contact info@paulsen.agency.