Defending the Checkoff: How to Engage Your Farmer Audience Webinar

You asked, and we listened. After our first checkoff communication webinar, you asked for more insights into farmer-facing tactics—what works, what doesn’t, and how to improve.In this second installment, experts representing checkoff organizations of all sizes shared real-world examples and case studies discussing the tactical side of their communication efforts.

Panelists included:

• Sarah Metzler, Senior Director of Organizational Communications, Cattlemen's Beef Board

• Marsha Boswell, Vice President of Communications, Kansas Wheat

• Stacey Gorman, Director of Communications, The Cotton Board

• Alicia Heun, Director of Engagement, Paulsen

Let’s keep the conversation going!

Need help focusing farmer communications on increased engagement? Tell us a little about yourself and let’s explore ways we can work together.